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My SHOWBIZ SOSYAL column

2009-04-15T21:24:00.000-07:00

Fashion Plus
By: Rowel Canlas

The “Lord of Scents”
continues to soar

Hitting it big is the ultimate dream of everyone. And maintaining humility amidst success is the hardest thing to do. But not with this guy who has remained self-effacing despite wallowing in wealth and fame.

Last week, I was able to meet my good friend Joel Cruz at the “Beauty & Wellness” exhibit in Trinoma. We had a lengthy tete-a-tete inside his well-decorated booth. Joel updated me on the latest trends in perfume industry and how people have become so engrossed with his Aficionado line.

Just a little trivia about how I met this mega-successful guy. I was one of his PR consultants when he formally launched Lovi Poe and Cogie Domingo as celebrity endorsers several years back. Soon after, we became instant friends. He would bring me to his parents’ house in Blumentritt and we’d have a sumptuous lunch with his amiable mom.

Sometimes, we’d go to his condo unit in Roxas Boulevard to conduct go-see everytime he needs models for upcoming shows or product launchings. Lately, we rarely see each other due to our busy schedules but he never fails to invite me on his birthday or Aficionado special occasions.

Through the years, the “Lord of Scents” has remained nice, charitable and down-to-earth. No wonder, he has become ultra-rich in so short a time. Every time we bump into each other, however, he has this ready smile and welcoming aura. Indeed, Joel Cruz is one lucky human being.

Joel’s thriving business continues to soar and he keeps on introducing exciting things for his brands. Opening more stores here and abroad is part of his long-term plan. In fact, another secret was revealed to me during our long talk. A few months from now, top matinee idol John Lloyd Cruz will be launched as JOEL CRUZ SIGNATURES' latest image model. He will be joined by other famous celebrities like Dennis Trillo, Ejay Falcon, Paulene Luna, Alfred Vargas and Ronnie Liang.

Currently, Aficionado-Germany has more than 350 stores nationwide, 198 of which are franchised, “Actually, our main concern now is to penetrate the global market. In fact, we’ve started marketing our products in Hongkong, Macau, Abu Dhabi, Japan, Dubai, China, Korea and very soon in Los Angeles, California. Both Aficionado and Joel Cruz Signatures (JCS) are doing good so we might as well market them simultaneously,” discloses Joel.

Central Affirmative Company, Incorporated (CACI) is the mother company of both brands and over 100 perfume products are being manufactured in their sprawling plant at Sterling Industrial Park in Bulacan. The plant has a fully equipped laboratory which is used for variety-testing purposes. It boasts of competent staff comprised of formulation chemists, process engineers and other professionals to ensure smooth operation.

Aside from running his flourishing business, Joel is also into collecting beautiful houses. Aside from his well-appointed condo unit in Roxas Boulevard, he owns a beautiful rest house in Tagaytay City. Situated at the breathtaking Canyon Woods, the Mediterranean-inspired mansion is surrounded with lush greeneries and airy ambiance. Another eye-catching feature of it is the marvelous perfume bottle-shaped swimming pool with Joel Cruz’s initials on it.

A well-traveled person, he likes going to various places every time he feels burned-out. Usually, he hies off to Amanpulo in Palawan for a much-needed break with his family. Once in a while, he flies to the US to visit his relatives.

Indeed, from a small kiosk in Ever-Gotesco Grand Central, Joel Cruz’s Aficionado business has morphed into a gigantic empire.

My SHOWBIZ SOSYAL column

2009-03-09T01:23:00.000-07:00

FASHION PLUS
By: Rowel Canlas

ANGEL LOCSIN, Folded &
Hung image model

Her detractors might not like it but she’s still one of the most sought-after product endorsers in the country today.

ANGEL LOCSIN’s list of endorsements could be an envy of most celebrities in the local tinseltown. To think that she’s not that visible on TV lately, but still, she has accumulated a number of modeling projects to her name. And one of them is Folded&Hung.

For the past several months, Angel’s face and gorgeous body has been gracing the pages of glossy magazines and huge billboards all over the metropolis. In fact, they just wrapped-up a fashion pictorial for Folded & Hung’s summer campaign when I requested for Angel's photos.

Let’s face it, Angel has developed a cult following due to her immense popularity and innate charm. Whether she transfers from one station to another, her fans have remained loyal since day one. Indeed, Angel Locsin is one lucky individual.

According to my writer-friend from ABS-CBN, she started taping her new teleserye opposite Sam Milby and a host of other Kapamilya stars. Aptly entitled “Only You,” it's actually a remake of the popular koreanovela with the same title. To be directed by Rory Quintos, “Only You” will also have Diether Ocampo as another love interest of the in-demand actress.

Angel Locsin was chosen as Folded& Hung product endorser because she perfectly personifies the brand’s image of being hip and trendy. She has the aura of sexiness, confidence and style that the company look for. Aside from the fact that she’s young, fresh and successful, her astonishing fashion sense is simply hard to ignore.

F&H came to life in 1998 when former dentist named Ronald Pineda ventured into men’s and ladies’ apparel business. Since going into retail business was very lucrative, he decided to close his dental clinic and started selling clothes. Several years later, F&H captured a niche market and has become a byword among Manila’s elite fashionistas.

Aside from ready-to-wear items, F&H likewise carry colorful accessories that are very stylish yet easy on the pocket. F&H products reflect the lifestyle of its consumers with stylish, impeccable and fabulous clothes & accessories.

They also have undergarments, men's and ladies bags, perfumes and eyewear for the younger set. All the materials are sourced locally because the company aims to patronize Filipino products.

What sets F&H apart from other retailers is that it boasts of merchandise and marketing efforts that are in line with the company’s ideals and visions. Its foremost objective is to become the leading retail chain of stores that provide current and fashionable clothing at competitive prices.

The brand has received the “2005 Most Promising Franchise Of the Year” from the Philippine Franchise Association, a member of the World Franchise Council and the “Hall of Fame Award for Outstanding Filipino Retailer in 2005” from The Philippine Retailers Association and the Department of Trade and Industry.

Part of the company’s expansion program is to open more stores and provide employment to many Filipinos. More product lines will come out and collaboration with other industries, celebrities & personalities that will add excitement to the brand.

My SHOWBIZ SOSYAL column

2009-03-02T21:50:00.000-08:00

FASHION PLUS
By: Rowel Canlas

2009 OSCARS Best Dressed Stars

Its awards’ season once again in Hollywood. After the much-ballyhooed Golden Globe comes the Oscars.

Around the world, people have been anticipating the Academy for the simple reason of finding out who made it in the elite list. To be frank, I am not really a “dyed-in-the-wool” foreign films enthusiast. I just watch them on DVD whenever I have the urge.

What I incessantly look forward to is the Oscars’ Red Carpet ceremony. I want to find out who wears who.

Hollywood stars usually wear expensive gowns by equally-famous designers. In fact, our very own Monique Lhuillier has been a regular fixture in this mega-upscale event.

In the recently-concluded Oscar Awards night, Hollywood A-listers arrived in flashy limousines wearing elegant gowns matched with expensive jewelries. Powerhouse couple Brad Pitt and Angelina Jolie led the pack of celebrities who sashayed on the famous carpet.

Fashion critics once again had a field day scrutinizing the gowns that these stars wore. As usual, Angelina Jolie topped the list of “Best Dressed” women looking radiant in a black gown by Elie Saab. Tomb-raider’s jewelry was provided by Lorraine Schwartz and her shoes by Ferragamo.

Best Supporting Actress winner Penelope Cruz looked very regal in Pierre Balmain’s off-the-shoulder white gown emphasizing her svelte figure.

But the night’s big winner was Kate Winslet who clinched the Best Actress plum for her poignant role in “The Reader.” The ever-beautiful Titanic star showed up in half-steel gray, half-transparent Yves Saint Laurent by Stefano Pilati dress matched with expensive bracelet and earrings by Chopard.

Meanwhile, fashion critics singled-out teen icon Miley Cyrus as worst dress actress of the night. Cyrus wore a floor-length silver gown that fashion authorities compared to a blinking Christmas tree. Others described it as an iceberg with a superhero belt. One vicious fashion editor even said she looks like a puppet. Whew. People can be so harsh, at times.

Incidentally, a competition for budding fashion designers was held prior to the main event entitled “Oscar Designers Challenge”. A Filipino named Alan del Rosario was included in the top 10 besting hundreds of young hopefuls wanting to penetrate the glitzy world of Hollywood. His black off-shoulder printed gown earned rave reviews from board of jurors.

Although del Rosario didn’t win any award, placing number seven was enough reason for us to be proud of our kababayan.

My SHOWBIZ SOSYAL column

2009-03-02T21:49:00.000-08:00

My SHOWBIZ SOSYAL column

2009-03-02T21:36:00.000-08:00

FASHION PLUS
By: Rowel Canlas

Jolina's trendy summer outfits

In the latest issue of SUNDANCE catalog, Jolina Magdangal once again showed her unique fashion sense donning colorful outfits perfect for the summer season.

Jolina looked every inch a style icon on the cover wearing a sexy blouse that bears her shoulders yet still looks very wholesome. Every page of the glossy brochure is worth staring at because of the countless items from casual shirts and blouses, leather shoes, bags, jewelries, children’s apparel down to cool accessories. In short, everything you need with regards to your clothing needs can be found in the catalog.

Magdangal, who is currently mending a broken heart, has been an image model of the popular brand for several years. The management believes that she’s been a big help in elevating the direct-selling industry to a higher level. Aside from her morning show “Unang Hirit” where she promotes Sundance religiously, Jolina has two other top-rating shows on GMA 7 namely “Dear Friend” and “SOP.”

With her effervescent and down-to-earth demeanor, she can easily blend with people from all walks of life. Indeed, after several decades in the local entertainment circuit, Jolina Magdangal’s luster hasn’t waned a bit.

Most of her contemporaries have either succumbed to motherhood or gone matronly but she maintains her slim figure and beautiful face. Perhaps it has something to do with her vibrant personality and positive outlook in life.

Sundance’ colorful catalog features an array of summer outfits that can be worn anytime of the day. For women on-the-go, a set of casual clothes are made especially for your discriminating taste. Sundance’ blouses and slacks can be a better alternative to lousy office uniforms that have seen better days.

For active young men, a set of denim jeans and comfy shirts are in-store for all of you. It can be matched with comfortable rubber shoes or leather sandals that are made of imported materials. Sundance’ foot wear has soft rubber sole that does not wreck your feet and protects them from swelling.

Even fat women can heave a sigh of relief because Sundance has come up with “Plus-Size Collection” fit for their liking. Definitely, these clothes can lift the spirit and self-esteem of every plump woman in our midst. In short, you don’t have to be ultra-fit to be a certified fashionista. Even if you possess a 35-inch waistline, you have all the right to be fabulously sexy.

MY SHOWBIZ SOSYAL Column

2009-01-28T05:33:00.000-08:00

FASHION PLUS
By: Rowel Canlas

Michelle Obama, Woman of Style

In a jiffy, she has become the world’s esteemed style icon.

With her imposing height (5’11), MICHELLE OBAMA could have been a sought-after international model. But she opted to be a lawyer instead.

An alumna of the prestigious Harvard Law School, Michelle worked at the Sidley Austin Law Firm in Chicago as an associate specializing in marketing and intellectual property.

There, she met U.S. President Barack Obama in 1988 who was working as an intern. After several years of courtship, the two finally decided to get married in 1992. They have two beautiful daughters, Malia and Sasha.

In 1996, she became an associate dean of student affairs at the University of Chicago and established the University's first community service program.

Aside from being a doting wife to president Obama, Michelle has become more famous because of her impeccable fashion flair. In a span of several months, she has been hailed as America’s latest fashion diva.

What’s so noticeable about Michelle is her excellent style of dressing. No matter what clothes she wears, she does it with so much panache. Be it a designer’s gown or off-the-rack, Michelle carries it like a seasoned fashionista.

Case in point, the gown she wore during one of Barack’s inauguration balls. She looked every inch a woman of style in that white long gown executed by young, unknown designer Jason Wu.

The gown is made of ivory silk chiffon, embellished with organza and Swarovski crystal rhinestones and silver thread embroidery designed especially for the first Lady. Needless to say, Yu became a household name in the fashion world because of Mrs. O.

”It's thrilling. For a young designer, I couldn't ask for anything more than this," said Wu, whose design style combines modern lifestyle dressing and haute couture, according to his website.

During Barack Obama’s swearing-in ceremony, the towering U.S. First Lady looked very regal in a sheath dress matched with yellow-gold coat designed by American-Cuban designer Isabel Toledo. She matched it with a wide diamante neckline.

Michelle never fails to give new and young designers (like Wu and Toledo) the chance to showcase their designs. She could have easily tapped other famous designers but she opted to expose relatively unknown ones.

A quote in the current issue of TIME Magazine from designer Thakoon Panichgul was evoked instantly when he saw Mrs. O one afternoon, “She is someone with authority and style that people can look up to,” says Panichgul.

“It’s a new way of looking at fashion. It’s about confidence, power, intellect and being real.”

MY SHOWBIZ SOSYAL Column

2009-01-28T05:26:00.000-08:00

FASHION PLUS
By: Rowel Canlas

Interesting history of two famous sneakers

Filipinos are known to be very meticulous when it comes to buying shoes.

Young and old alike have grown to like them for the simple reason that it’s a necessity.

But what baffles me to the hilt is the men’s strong attachment to rubber shoes. To the point of letting them go can be quite depressing, at times.

Especially in this genre where most people want their shoes to be branded or those made by international companies. Notwithstanding the huge tag price, they really purchase the “top-of-the-line” and most expensive ones.

To think that a pair of nice shoes can cost them a fortune. For them, it’s one way of expressing their feelings and it sort of empowers them when wearing a pair.

Several days back, I was watching a lifestyle program on TV that featured two of the most popular brands in our midst, ADIDAS and PUMA.

What’s so interesting to note is the tale behind it. I myself was stunned upon learning the history of these two giant names in the industry. When I was in high school, I have grown to like these brands for my Saturday P.E. class.

I still vividly remember during our regular volleyball session, I used to wear my brother’s Adidas sneakers. Not because of the label or anything (I’m not a brand-conscious type), but it makes me feel comfortable and that’s very important. I love the sole because it does not wreck my toes unlike other cheap brands.

Going back to my piece, not everybody knows that the owners of Adidas and PUMA are siblings. Yes, you read it right, they are real brothers.

In 1920, two German brothers, Adolf (“Adi”) and Rudolf Dassler were partners in their small shoemaking business. For some mysterious reasons, the two had a fall out during World War II disagreeing on everything from politics, wives to choose, the future of the company, among other things.

Rudolf left for good in the late 1940’s and set up his own brand named PUMA. Adi founded ADIDAS. To this day, the two are still considered as the strongest competing brands in the market.

MY SHOWBIZ SOSYAL Column

2009-01-07T21:30:00.000-08:00

FASHION PLUS
By: Rowel Canlas

Cristine Reyes, MINT

Clothing image model

By the looks of it, transferring to Kapamilya network must have been a brilliant decision (and blessing in disguise) for this flawless lady.

Since moving to the giant station, her career started to pick-up and she's making huge projects one after another. Her own primetime teleserye entitled “Eva Fonda“, a remake of the Alma Moreno-starrer in the 70’s, continues to earn high ratings.

Indeed, CRISTINE REYES has come full circle.

Once in a while, I get to take a glimpse of Eva Fonda episodes and I can frankly say that this girl can act. She can’t be merely categorized as sexy star but a promising actress as well. Certainly, this is Cristine’s edge over other flimsy newcomers in the local entertainment circuit.

Finally, this younger sibling of Ara Mina has gotten out of her shadow. Not only that, she's been receiving lucrative modeling projects because of her sultry beauty, one of which is MINT Clothing. Recently, the company tapped Cristine Reyes to be its latest product endorser due to her fashion flair and impeccable sex appeal.

If you’re an actress, it is really imperative to look great and feel good all the time. Primarily, that's the reason why MINT signed her up for a one year endorsement deal. “Actually, I’ve been a regular client of Mint because I like the style of their clothes and fabulous accessories. That’s why I’m so happy to be their newest product endorser,” Cristine gushed. “They really make me feel fashionable every time I wear Mint apparel.”

According to a Mint insider, they are equally happy to have her on board. “We chose her because we believe that she will be a big star in due time. She’s a charming 19-year old with an innocent look and a sweet smile. She is also determined to succeed in showbiz and no star complex at all.”

MINT is slowly becoming the latest craze among fashionistas when it comes to comfy clothes and classy accessories. Owned by the very enterprising husband and wife team Stella and Jopet Sy, they personally manage the business from procuring raw materials to designing clothes.

No wonder, MINT has become one of the most successful clothing brands in the market today.

Back in 1998, Stella and her husband put up their first MINT store at Red Lane, Glorietta with an area of 15sqm. In a span of several months, it became a hit among young fashion enthusiasts and the sales have grown by leaps and bounds. Today, MINT has a total of 25 huge stores in different malls all over the country.

“Come to think of it, running your own clothing line is no joke. A lot of things should be taken into consideration. Since I design all the clothes myself, we have to keep abreast on the latest trends in fashion. The secret is, you must continuously innovate and introduce new things that will excite your target market,” Stella said.

As part of their year-long agreement, Cristine’s larger-than-life billboards will be posted all over EDSA and other major thoroughfares in the metropolis. “We do this primarily for brand recall and awareness campaign program. It really helps if you advertise because visibility is the key in this business,” Stella enthused.

Another factor that endears Reyes to MINT owners is her being cooperative. In mall tours or other activities requiring her attendance, she arrives on time and very professional to deal with. “In getting a potential product endorser, we strongly consider the professionalism, clean image and attitude of the person. Especially in this industry where stars tend to have appalling attitude, we conduct background check first before getting them,” explained Stella.

MY SHOWBIZ SOSYAL Column

2008-12-20T01:22:00.000-08:00

FASHION PLUS!
By: Rowel Canlas

“American Idol” finalist Ramiele Malubay visits RP

This piece may not be related to fashion (at all) but allow me to write something about someone who has touched my life in more ways than one.

I had been following her via the net in her quest for international stardom. To be blunt about it, I rarely idolize anyone but for some reason, this girl simply caught my attention. Maybe because we have some commonalities like I used to sing during my pubescent years.

Let me first divulge a little trivia about how I got hooked on this petite songstress. At the height of American Idol - Season 7, RAMIELE MALUBAY caught the attention of the entire Philippines (including me) when she landed in the Top 24.

When I was checking out Youtube, I came across this beautiful contestant who looked very Pinay. True enough, she’s a true-blooded Filipino who speaks fluent Tagalog and very proud of her roots.

Standing at 4’11, Ramiele was on her 3rd year in college taking up Nursing when she auditioned for American Idol Season Seven. It was her powerful rendition of Aretha Franklin’s “Natural Woman” that impressed the judges composed of Randy Jackson, Paula Abdul and the haughty Simon Cowell.

I immediately liked Ramiele and followed her quest on AI. When she was voted out, I felt bad because she had a big chance of making it in Hollywood. We have not heard of her since then.

Last week, I got a call from Tonton (our editor) surprising me about the whole thing. “Guess what? We will be covering Ramiele Malubay’s presscon on Sunday at Danny’s Grill.” I said yes right away and cancelled all my prior appointments.

When we arrived at the venue, it was teeming with press people from radio, print and TV all eagerly awaiting her grand entrance. First to be called was “Pinoy Idol” grand winner Gretchen Espina and two other finalists, Ram Chavez and Jayann Bautista. When Ramiele’s name was called, photographers had a field day clicking their cameras hoping to get good shots of the phenomenal singer.

To say that she’s adorable is an understatement. I’m telling you, she’s prettier in person than on TV. As expected, Ramiele got a barrage of questions from prying media and answered them candidly.

Ramiele will be singing a couple of songs in Ogie Alcasid’s concert entitled "The Idol Experience: Ogie Sings with the Idols” which also features nine other finalists of Pinoy Idol search.

“Ogie Sings with the idols” is produced by TheUnderGround Studios, Inc (TUGS) under the supervision of Brian Sombero, the vocalist/guitarist of Indie band Menaya. The idea of bringing together the Pinoy and American Idols was hatched when Brian noticed that so many Filipino-Americans all over the globe hurdle through tough auditions and making it to the top slots.

“You can only imagine the rigorous process until you undergo it yourself which I actually did when the first edition of Philippine Idol was launched by the defunct ABC 5,” explains Brian. “Since there was no audition in Manila anymore, I went all the way from Quezon City where I live to Cebu City to try out for the first audition.” Indeed, the ordeal that one has to go through in joining such contests is simply strenuous.

For those who want to buy tickets, you can call Ticketworld at 891-9999, Ticketnet 911-5555 or The UnderGround Studios at 376-2732. Tickets are priced at P10,000 (sold out) 3,000, 2400, 1,400 and 650 pesos

MY SHOWBIZ SOSYAL Column

2008-12-12T00:41:00.000-08:00

FASHION PLUS
By: Rowel Canlas

Jean Garcia & Ryan Agoncillo’s passion
for fashion

Onscreen, their image may be poles apart but they definitely share one thing in common.

What is it? Find out as my story unfolds.

JEAN GARCIA’s ethereal beauty can be compared to Hollywood actress Demi Moore who, at 39, has maintained her youthful glow and svelte body. No wonder, a lot of younger (not to mention, good-looking) men are running after her.

On TV, she has an aura of mean villainess who effectively earns the ire of obsessive viewers. In fact, Jean is the only actress who can play those roles with aplomb. Thus, local drama series won’t be complete if she’s not part of it.

That’s how in-demand Jean Garcia is.

RYAN AGONCILLO, on the other hand, continues to carve a name as event host and actor as well. In fact, he never runs out of projects from his mother studio as well as modeling offers from various companies.

He became even more popular when he was linked with drama superstar Judy Ann Santos. The public’s interest suddenly bolstered when they finally announced their relationship on TV.

Moreover, it even paved the way for Ryan to bag more hosting jobs and product endorsements. One of which is the Boardwalk advertising campaign project. Jean and Ryan have been the faces of Boardwalk apparel for quite sometime now.

According to Glenda Pingol, business development head of Boardwalk (or BW for short), Ryan's wholesome image more than met the company's main requirement. "We wanted someone who can easily blend with Y-Gen crowd or the young professional market and Ryan Agoncillo fits the part perfectly. From among the male actors we've short-listed, Ryan topped the list hands down. He epitomizes youthful energy. A well-mannered guy plus the fact that he graduated from a reputable university makes him clinched the project."

Boardwalk's "Y-Generation Fashion" caters to men twenty-years old and above. College students and yuppies will surely appreciate the casual clothes that Y-Gen carries. Even party people and call center agents can choose from a wide array of styles designed exclusively by Avel Bacudio. For over four years now, Avel has been responsible for all the clothes that are found in Boardwalk glossy catalog.

Jean Garcia, on the other hand, endorses the Ladies line. Undoubtedly, the "JG Collection" remains to be Boardwalk’s fastest-selling items. It carries trendy blouses, skirts and soft jeans for career and goal-oriented set. Ladies who are constantly searching for something new can try the various designs that JG offers. Jean Garcia embodies the brand’s image which is sophisticated, stylish, empowered, and oozing with class.

Sixteen years ago, BW was just a fledgling company that manufactured ready-to-wear clothing apparel. But due to the influx of direct-selling companies, the Madera couple joined the fray and put up their own direct-selling firm which they called Boardwalk Business Ventures, Incorporated. The couple’s main objective then was to provide limited income and business opportunities for Filipinos.

Fast forward to 2008, BW is now one of the major players in direct-selling industry with more than fifty branches nationwide. Its first foreign outlet is located in Hongkong and plans to open more stores in the years to come.

After sixteen long years, BW continues to innovate by introducing unique marketing scheme and improving product quality. 'We don't want to sit on our laurels and just be complacent. Once you enter into direct-selling business, it needs proper nourishment to last this long. The company has many plans for 2009 and we just introduced our E-Wallet System wherein members can transact business using their mobile phones. We’re always after our customers' satisfaction and convenience because we value them so much," Pingol added.

This 2009, Boardwalk's thrust is to improve on product quality and design. Coming up with additional livelihood projects for its loyal members are likewise part of the company’s plan.

Indeed, after 16 long years, BW still remains on top of the heap in the direct-selling business.

My SHOWBIZ SOSYAL Column

2008-11-27T11:42:00.000-08:00

FASHION PLUS
By: Rowel Canlas

Roxanne Guinoo, the New
Face of GET LAUD!

This girl’s fashion evolution is simply fantastic. From a typical jeans and shirt gal, she has transformed into a certified fashion connoisseur.

ROXANNE GUINOO’s fame skyrocketed when she joined the reality search “Star Circle Quest” of her mother studio ABS-CBN. Who would have thought that a coy lass from Cavite will pit talent against veterans in the industry?

She with a pretty face and buxom body has been a subject of nasty rumors lately. Since linking her with ex- beau Jake Cuenca, rumor-mongers had a field day trying to put her down to no avail. Being a fighter that she is, she just laughed it off and minded her own business.

After years of struggling as teen actress doing smorgasbord projects, she is gradually reaping the fruits of her labor in a manner of speaking. What with several top-rating teleseryes and out-of-town shows, indeed Roxanne Guinoo’s time has really come.

Not only that, she has become a most-sought-after product endorser as well. One of the brands that commissioned her as image model is GET LAUD apparel. The clothing brand that primarily targets stylish women is owned by husband and wife tandem Dareen and Gigi Laudencia. The duo’s philosophy is to create a clothing brand that is chic, trendy and comfortable but not too expensive. Their goal is for Filipina women to be fashionable regardless of their social status, lifestyle or profession.

GET LAUD started as a kiosk in Alabang Town Center in 2003. The Laudencia’s imported Spandex fabric abroad and turned it into quality wear for women of all sizes. Aside from their small mall space, they also participated in countless bazaars. The quality, design and affordability of their clothes became the vehicle for the rapid success of their company.

According to owner/designer Gigi Laudencia, the reason why they got Roxanne is due to her comely face and fashion savvy. Furthermore, Roxanne epitomizes the vision of the company which is to give every Filipina locally made stylish and comfortable clothing that fits their lifestyle and profession.

“Aside from her good looks and demure nature which is very Filipina, Roxanne continues to evolve as a woman, career and personality wise. That is how Get Laud is in terms of company development. We never get tired of producing new designs that follow international fashion trends yet suitable for the Filipina,” Gigi continues.

Get Laud’s quality has been proven again recently with the Most Promising Retailer Award for 2007 from the Ayala Malls (Market Market), in addition to National Product Quality Excellence Award’s Seal of Product Quality for Best Spandex Retail for 2006 and the Most Promising Retailer for 2007 for Market Market Award at the Ayala Malls Marketing Excellence 2007 Awards.

Visit Get Laud stores located in Alabang Town Center, SM Malls, Market!Market!, Festival Mall, Metropoint Mall, Farmer’s Plaza, Sta. Lucia East Grand Mall, Robinsons Metro East or log on to www.getlaud.com.ph for its latest collection.

My SHOWBIZ SOSYAL Column

2008-11-27T11:35:00.000-08:00

FASHION PLUS
By: Rowel Canlas

DANIELE CASTANO, our country's “MISS WORLD” bet

Last week, yours truly was invited to the send-off party for Daniel Kirsten Muriel Castaño, our official candidate to this year’s “Miss World 2008” search.

It was held at the posh Mandarin Oriental Suites in Gateway Mall and graced by selected media people, corporate sponsors and former Binibining Pilipinas titleholders. I also spotted Madam Stella Marquez de Araneta exchanging pleasantries with her elite guests while waiting for the “queens” to arrive.

The “by-invitation-only“ event marked the formal announcement of Castaño as official replacement of Janina San Miguel who allegedly resigned from her post due to conflicting statements that baffled pageant aficionados to this day.

Some people say Danielle is far better than her predecessor when it comes to speaking English. With her American accent alone, that would be an edge over other candidates in the coming global pageant.

Before appearing on stage, Danielle was welcomed by her two other “sisters” to give her much-needed moral support, Bb. Pilipinas-Universe Jennifer Barrientos and Bb. Pilipinas-International Patricia Fernandez. Incidentally, Fernandez made a strong impact in the recently-concluded Miss international 2008 search when she landed as semi-finalist.

According to Binibining Pilipinas Charities, Inc. (BPCI), Danielle is the right choice for Miss World competition due to her charming demeanor, comely face and innate intelligence. Her confidence is another factor that can make her clinch the crown. In fact during the presscon’s one-on-one interview, a TV reporter asked if she’s nervous and Danielle’s answer was a resounding “No!”

This 19-year-old charmer is a cross between Hollywood celebrity Vanessa Minillo and former Miss Universe Zuleyka Rivera. During the Binibining Pilipinas 2008 coronation night, she was one of crowd favorites and went home with five special awards from generous sponsors.

But how is she preparing for the pageant? According to the press kit distributed by BPCI, Danielle is currently undergoing a series of rigorous training in catwalk and personality development. By the time she leaves for South Africa, Danielle is ready to compete with 106 delegates from the same number of countries.

Castano’s strong faith in God plus immense support from Filipino people will help her win (hopefully) the elusive Miss World crown. “I know that God won’t be with me during the entire pageant, but I know He’ll guide me through” was her touching explanation.

Binibining Pilipinas Charities, Incorporated (BPCI) is a non-stock, non-profit organization whose primary vision is to help less-fortunate individuals through organizing beauty pageants. Apart from producing world-class beauty queens, BPCI has been a key partner in nation-building and donates all its earnings to orphanages and other humanitarian endeavors.

MISS WORLD 2008 will be held at Sandton Convention Center in Johannesburg, South Africa.

My SHOWBIZ SOSYAL Column

2008-11-27T11:31:00.000-08:00

FASHION PLUS
By: Rowel Canlas

Charo Ronquillo, Pinay Supermodel

While the nation continues to laud local singing talents Charice Pempengco and Arnel Pineda, a simple lass from Laguna is taking the international modeling scene by storm.

Charo Ronquillo is the first Filipina model who made it big internationally. After winning local “Supermodel-Philippines 2005” contest, Ronquillo’s star shone brighter than ever.

Sino’ng mag-aakalang ang isang patpatin at boyish teenager ay gagawa ng malaking pangalan sa larangan ng modeling sa buong mundo? Ayon sa kanyang blog, siya ay na-discover ng isang agent habang naglalaro sa Robinson’s Arcade in her native town in Laguna. Palibhasa’y pangarap na talaga niyang maging model since she was 12 years old, kayat napapayag agad siya.

Charo joined countless modeling competitions sa loob ng limang taon hanggang sa mag-audition siya sa local search ng Supermodel. Fortunately, she won the coveted title which enabled her to represent the Philippines in the international competition. In a nutshell, she became famous.

It goes without saying that she’s now in the league of Anna Bayle and Melanie Marquez who both made a name for themselves internationally. Tulad ni Charo, ibayong tiyaga din ang pinagdaanan ni Melanie at Anna before reaching their status as international fashion icons. Now, both have become successful businesswomen and, once in a while, still dabble in modeling.

After placing a strong 3rd in the “2006 Supermodel of the World” Finals, her quest for global fame continues. Dubbed as Asian Kate Moss, Ronquillo has appeared in various international fashion magazines such as Spanish Vogue, Teen Vogue, Marie Claire Paris and US, Glamour.

Along with other famous supermodels, she has graced the catwalks of New York Fashion Week modeling for top labels/designers like Lacoste, Lela Rose, Nanette Lapore, Zero Maria Cornejo, Tory Burch, Antonio Berardi, Kenneth Cole, Mac Cosmetics Barbie Collection, Zaldy by Gwen Stefani, BCBG, Sisley and Benetton.

Prior to her global fame, however, life has been quite difficult for this svelte lady. Simple lang ang kinalakihang buhay ni Charo sa Laguna. While her mom works abroad, sila ng kanyang mga kapatid ay nag-aral at lumaki sa piling ng mabait na lola. Hindi nga raw akalain ng mga kaibigan niya that she will end up as famous model dahil sa pagiging boyish niya when she was growing up.

Sa kasalukuyan, she’s based in New York City at patuloy pa ring humahataw ang isang Charo Ronquillo sa modeling world. Let’s hope that she continues to live her dream at patuloy pa siyang magbigay ng karangalan sa ating bansa.

Incidentally, patuloy pa ring naghahanap ang Calcarries Model Management ng mga aspiring model who can follow the footsteps of our very own Pinay supermodel Charo Ronquillo.

Just check their website on how to join the local “Supermodel-Philippines’ search.

My SHOWBIZ SOSYAL Column

2008-11-27T11:26:00.000-08:00

FASHION PLUS
By: Rowel Canlas

Miss Earth beauties invade wellness spa

An exodus of earth's most beautiful women took place on the 1st anniversary of classy spa in Manila.

Misses Belgium, Hungary, Israel, Kosovo, Guam and Netherlands all came to party with invited special guests. Six gorgeous ladies mingled with everyone to the delight of JameSpa owner Mr. Jim Acosta, a fellow columnist in this paper. The well-appointed spa was overflowing with visitors who want to take a glimpse of these beguiling ladies.

Selected media friends covering the event were elated with Miss Earth candidates due to their inherent charm and demure bearing. Photographers had a field day taking shots of these enthralling beauties. During the informal interviews, they willingly answered all questions thrown at them by inquisitive press people.

It was a sight to behold as six towering girls of diverse cultures enjoyed the sumptuous cuisine with gusto. Candidates from various continents stuffed themselves with native fare like pichi-pichi, maja blanca, bico, among others. The food was prepared by Acosta’s reliable staff.

JameSpa Wellness Center is a perfect place for stressed-out individuals. It is designed primarily for people who want to feel good all the time. If you want to experience rejuvenating wonders of nature, JameSpa is the place to be.

Get rid of those back pains and stern exhaustion due to stress inflicted by demanding clients. Check out JameSpa’s other services like facial treatment, body scrub, foot spa, diamond peel, detoxification, wax off and the latest service they offer: hair spa.

Miss Earth Foundation is a non-government, non-profit entity which is run by environmentalists and experts in the field of beauty. Every year, Miss Philippines-Earth selects new batch of winners who can fittingly represent our country in the global competitions. Its main thrust is to create awareness among people to be eco-friendly and maintain cleanliness of our surroundings.

Our country will be represented by a pretty lass from Cebu City named Karla Paula Henry. Standing at 5’7, this articulate lady will compete against ninety (90) of the world’s most beautiful women. On final’s night, Psalmstre Enterprises will choose a candidate for the “Miss NEW PLACENTA” special award.

This is given to someone who has flawless complexion and shows great concern for the environment. Lucky candidate will be receiving cash prize, a plaque and New Placenta products from main sponsor.

Catch the “Miss Earth 2008” Coronation night on November 9, 2008 at Clark Expo Amphitheater in Angeles City, Pampanga.

My SHOWBIZ SOSYAL Column

2008-11-27T11:17:00.000-08:00

FASHION PLUS!
By: Rowel Canlas

ANNE FRANCOIS: fashion world’s next big thing

Hers is one of the most beautiful faces I have seen in my years of covering the fashion beat. Once you stare at her spotless face, you will be mesmerized.

No wonder, a lot of companies want to get her as product endorser. Certainly, Anne Francois's “tisay” features is a rare find. Spending childhood years in Hongkong did not hinder Anne from embracing the Pinoy culture. After all, she can't deny the fact that Filipino blood runs through her veins.

Her loving mother instilled in her the importance of respect, self-discipline and being kind to everyone, "I know they watch my every move and the way I present myself to the public. I try to be as amiable as possible with the people I work with. So far, my experience here in the Philippines is simply gratifying," she said.

Barely six months in the country, Anne has done quite a number of big and small modeling projects. She just wrapped up a fashion pictorial for high-end clothing brand FASHION EXCHANGE (or FX for short). The said fashion brand has a very elegant image yet the items are affordable. FX products are of high quality and superb style, perfect for fashionistas.

The pictorial lasted for a day but Anne never complained. On the contrary, she enjoyed it to the hilt. Right now, Anne juggles between modeling and finishing her Tourism course in one of the well-known universities in Hongkong. She is also the new face of GLUTAmin beauty soap that whitens the skin and removes dirt caused by toxic materials.

A brand of expensive jewelry shop is likewise interested in getting her as image model.

My SHOWBIZ SOSYAL Column

2008-11-27T10:40:00.000-08:00

FASHION PLUS!
By: Rowel Canlas

Melanie Marquez, the quintessential fashion icon

She is the epitome of a timeless beauty. Just a mere mention of her name conjures an image of a woman ethereally beautiful.

At the recent media conference-cum-fashion pictorial of MELANIE MARQUEZ, marami ang nakapuna na patuloy na bumabata ang kanyang aura. I couldn’t help but asked why she looks so radiant despite her age. “I’m just happy and contented,” simpleng sagot ng fashion icon.

Indeed, in the volatile world of modeling, Melanie is still a force to reckon with.

Ngunit bago niya nakamit ang kanyang insurmountable achievements, dumaan muna sa hirap si Melanie. Everybody knows what she had gone through in order to achieve all these blessings. According to her, lahat ng ito ay nakuha niya ng walang ginamit o tinapakang tao. Kaya naman, blessings keep pouring in to this gracious lady.

In fact, halos lahat ng kasabayan niyang top models in her genre have either retired or gone matronly. Ngunit hataw pa rin si Melanie sa modeling world and she’s been receiving projects left and right. In short, she can still give younger batch of models a run for their money.

When asked kung sino sa tingin niya ang susunod sa kanyang yapak, wala pa raw siyang maisip. Which is true, it will take time before someone could surpass (or at least, match) Melanie Marquez’ accomplishments here and abroad.

No wonder, Psalmstre Enterprises commissioned her as chief endorser of their beauty products NEW PLACENTA. For the past four years, Melanie has been the face of the best-selling brand of whitening soap at siya mismo ay gumagamit ng nasabing produkto.

“Before I accept any product endorsement, I make it a point to use it first to test the efficacy. I don’t wanna put my name into something na hindi ko pinagkaka-tiwalaan. To this day, ginagamit ko pa rin ang New Placenta soap for my skin and I even encourage my family to use it as well,” sambit pa ni Marquez.

Kaya naman, sa latest pictorial niya dressed in elegant clothes, one can’t help but gush on her perpetually-young beauty. Undoubtedly, when it comes to projection and flirting with the camera, no one can beat Melanie. Idagdag pa rito na she has perfect symmetry kaya hindi mahirap hanapan ng anggulo.

My personal favorite in the said photo shoot was the figure-hugging silver gown she wore during the presscon proper. She looked ravishing in that “shining, shimmering, splendid” outfit na talaga namang kumikinang-kinang pa. Her sexiness and positive aura exude in that particular sequined dress. Kahit yung mga media people who covered the event ay napahanga sa beauty ng nag-iisang supermodel.

After answering non-stop queries from the media, Melanie transformed into a dainty lady in that pink bareback dress paired with exquisite jewelry. Meanwhile, the ultimate supermodel looked very regal in that white-chiffon pantsuit na tinernuhan ng green long-sleeve blouse that showed her ageless beauty.

The said fashion pictorial will be used for the latest advertising campaign of New Placenta soap aptly called “MELANIE: Kutis Bagets, Pang-International!”

FEATURED MODEL - RYAN CAYABYAB

2008-11-26T01:17:00.000-08:00

RYAN CAYABYAB
model student

Our featured guy-model this week is RYAN JAVIER CAYABYAB. He may be young and innocent-looking but very profound in person. Once you get to know him, he shares words of wisdom that you wouldn’t expect from a guy his age.

At the age of 19, Ryan has learned to value life in general. Aside from being so humble and family-oriented, he is in touch with the world. Meaning, he is very zealous in everything he does, “My parents taught me to be a good person and respectful. Be of help to others is another value that they instill in me. As long as I live, that would be my guiding principle,” he said.

A native of Tarlac City, Ryan has appeared in top-rating GMA-7 teleseryes along with some aspiring talents. A big fan of Hollywood actor Nicolas cage, in fact he watches almost all Cage’s blockbuster films in DVD. Eating is what he loves the most. He can gobble a bowl of pasta and huge pizza in one sitting. Can you beat that?

Ryan is a fast learner too. During one of his fashion shows, he made it a point to help co-models who do not seem to get proper instructions from the fashion director. In short, innate charm coupled with positive attitude can lead you to right direction.

This 5’9 looker is also an avowed internet games aficionado. Spending countless hours in the net café can be quite droning but for Ryan, it is simply pleasurable. Don’t get him wrong, he only does it on weekends or after class. Another thing that catches this guy’s fancy is the latest phone gadgets.

Ryan doesn’t discount the possibility of going full-time in showbiz. He has been offered countless times but Ryan has to prioritize his studies, “Being a famous model or actor is my ultimate dream but my priority at the moment is to finish my studies,” said he.

FEATURED MODEL - SANDRA PALMA

2008-11-26T01:16:00.000-08:00

SANDRA PALMA
Sassy Girl

If there’s one person who has joined almost every modeling contest in town, it must be this gal. And she’s always emerged victorious no matter how stiff the competition might be.

Sandra Palma is a typical nineteener who loves hanging out with friends when not busy with modeling. In the ”2008 Miss Trendsetter” pageant, she was one of the strong contenders and a crowd favorite. In even paved the way for her to appear in the 2008 official calendar of Trendsetter collection.

At 19, she has accomplished so much in terms of modeling. Sandra has appeared in Tanduay TV commercial and in Santimo Seamless wear glossy catalog. In the formal launching of Boy Abunda scent by Joel Cruz Signatures, she was part of the entourage along with a bevy of Manila’s top ramp models.

During her spare time, she normally stays home and watches her favorite movies on DVD. Shopping is her other passion as well as reading books and surfing the net. With a vital statistics of 34-25-34, Sandra’s handler is preparing her for big beauty pageants like Binibining Pilipinas and Miss Philippines-Earth next year.

Sandra loves eating Italian food and you can catch her in one of those Italian restaurants nibbling her favorite pasta and pan pizza. What’s so amazing with this girl is she doesn’t get fat even if she eats a lot.

A seasoned stage actress, she was in the cast of stage play “Traje de Boda” held at Pope Pius Theater last March, 2008. Once in a while, she appears as talent in some ABS-CBN and GMA 7 top-rating teleseryes.

FEATURED MODEL - JA SIOSON

2008-11-26T01:14:00.000-08:00

JULIUS ANTHONY SIOSON
Athletic Guy

Everybody knows that modeling is such a lucrative job. Once you get the hang of it, you’ve become addicted like anybody else. Aside from the perks that it brings, bumping into well-known celebrities makes the experience more exciting.

One simple individual who has experienced the glare of modeling limelight is JA Sioson. A 20-year old handsome guy who has done a number of modeling projects for well-known labels. In a span of two years, he has appeared in Haagen-Daz ice cream print advertisement, the Freego/FG Jeans launching, Sundance fashion event and Maui & Sons Anniversary fashion show in Mall of Asia.

But JA’s passion is really sports. At the moment, he is a member of the University of Santo Tomas (UST) Men’s Volleyball team that competes in inter-collegiate leagues like UAAP. Aside from volleyball, he dabbles into photography once in a while. He loves taking shots of beautiful images and based on his sample works, the future looks bright for this multi-talented lad.

Towering at 5’11, JA is a die-hard fan of Harry Potter as well. In fact, he has watched the complete series (well, almost) of said blockbuster film since its inception. His other favorite epic movies are Lord of the Rings, Die Hard, Spider Man and Fast & Furious.

A fourth year Industrial Design student at UST, his plan after graduation is to find a job that will suit his qualifications. In the meantime, he’s enjoying life to the fullest and taking things one at a time.

In person, JA is very quiet and hardly talks. But once you get to know him, he’s fun to be with and an excellent conversationalist.

FEATURED MODEL - ANGEL GARCIA

2008-11-26T01:12:00.001-08:00

ANGEL SHANE GARCIA
Brainy Babe

She may be young, but her achievements cannot be underestimated.

Since grade school, Angel Shane Garcia has been reaping academic accolades to the delight of her supportive parents. A consistent honor student from elementary to high school, she had been winning different contests such as “Best in Oratorical,” “Best in Declamation,” “Best in English,” “Best in Math,” and the list goes on.

A consistent Dean’s Lister at the Centro Escolar University, she is also very active in extra-curricular activities like Math Club and Theater Guild. This 5’5 chinita lass is one of the most sought-after ramp and print ad models as well. Angel’s list of modeling projects can make other girls die with envy. She has appeared in SMART television commercial and Samba Brazilian Corned Beef along with other fly-in talents.

Aside from modeling, she loves making fellow models beautiful by doing their make-up. She plans to be a professional make-up artist in case she’s no longer active in modeling. In fact, you can view Angel’s impressive portfolio in her multiply account on the net. And she does these things in between her Hotel and Restaurant Management studies at CEU.

Last year, she modeled for popular brands like Jag Thug, Boardwalk, BNY Jeans, L’Oreal, Bobson, etc. in their series of product launchings.

Her ultimate wish is to penetrate the international modeling circuit someday.

FEATURED MODEL - MARK CRUZ

2008-11-26T01:10:00.000-08:00

MARK JOHN PAUL CRUZ
Affable Guy

If there's one person who values friendship so much, it should be Macoy. A very dilligent guy, he loves hanging around with open-minded and intellectual people. It takes time, however, before he gets comfortable with someone he doesn’t know well.

Mark John Paul Cruz or simply Macoy to his pals, loves to eat seafoods. In fact, he can gobble a plate full of lobsters and shrimps in one sitting. He takes care of his well-toned body by working out in the gym near their place. A certified health-buff, Macoy finds time to play badminton to keep fit and energetic.

A native of Santa Rosa, Laguna, Macoy has done modeling projects for SMART, Vitress, Globe and Gatsby Gel. He also appeared in top-rating television shows like Umagang Kay Ganda and ASAP Live! promoting well-known brands.

Currently, he is the exclusive Print Ad model of FATIMA University in selected broadsheets and glossy magazines.

No matter how loaded he is with modeling assignments, Macoy doesn't neglect his studies. At the moment, he's taking up Bachelor of Science in Nursing at Fatima University. Being of help to others has become a natural thing for this vibrant guy. In fact, he is an active member of National Red Cross Youth Coordinating Council.

This college hunk is an avowed film buff too. Some of his favorite Hollywood movies are Harry Potter, Titanic, Star Wars, and Final Destination, to name a few. Who knows, he might appear soon in one of those teleseryes because of his good looks and acting prowess.

FEATURED MODEL - ROANNE REFREA

2008-11-26T01:09:00.000-08:00

ROANNE REFREA
World-Class beauty

She has conquered the world at the palm of her hand. And no one has taken notice of it. Not even a tinge of support from government but still, she landed in the top ten.

In the prestigious 2007 World Miss University beauty pageant, ROANNE REFREA proved what a real Filipina beauty is. Out of 30-plus candidates from same number of countries, Refrea made her presence felt to the consternation of other delegates. Not bad for someone who doesn’t have any international exposure to speak of.

After said pageant, she was swamped with modeling offers from various advertising agencies. As a matter of fact, Roanne is one of the grand winners in this year’s “Palmolive Shining Circle of 10” contest and alumna of upscale modeling school John Robert Powers.

Now 19, she is a 3rd year college student in San Beda taking up Bachelor of Science in International Business & Entrepreneurial Management. Roanne has been a favorite of designers for their fashion shows like the ASEAN Fashion Summit held at CCP.

A very talented person, she dances, plays drums and an eloquent event host as well. Refrea did fashion shoots for top-notch women’s magazines like MOD, Airsoft, among others.

She is the only daughter of Rolly and Anne Refrea of Cabuyao, Laguna. Her dad works as consultant for cultural affairs department in Laguna’s Tourism hub.

FEATURED MODEL - JAYVE DOMINGO

2008-11-26T01:06:00.000-08:00

JAYVE DOMINGO
Exuberant Guy

In person, he is oozing with sex appeal and exudes an aura of a self-assured individual. Typical of a Libran, this guy is very idealistic, peace-loving and serious in life.

Jayve Domingo is a certified internet games aficionado as well. He can spend countless hours playing counterstrike, dota and other network games with his close pals. Be it in internet shop or at home, Jayve can easily defeat his opponents in a jiffy. Most of the time, he is perceived as snob because of his quiet demeanor. On the contrary, he is fun to be with and certified joker of the group.

He loves to cook and driving is his passion. A well-rounded artist, Jayve can draw, paint and creating house plan is his favorite pastime. What a super-talented young man, indeed.

An Electrical Engineering student at Perpetual Help College-Las Pinas, he is an active member of various organizations in his school. Jayve loves music so much. During his free time, he plays the piano, guitar, drums and flute like a seasoned artist. Can you beat that?

Last year, he was a finalist in the prestigious "Ginoong Laguna" Pageant participated in by more than thirty (30) good-looking candidates from that area. He has done a series of photo shoots for Laguna’s noted fashion designers.

If given the chance, he wants to be a top model someday.

FEATURED MODEL - GRACE EDANGAL

2008-11-26T01:03:00.000-08:00

GRACE EDANGAL

Pretty Woman

In today’s local modeling scene, you won’t get any project if you’re not foreign-looking.

Gone are the days when advertisers look for Pinay girls with morena complexion. Haven’t you noticed? Most of the models being tapped for Advertising campaign are either Brazilians or those with Caucasian features. It is such a pity for local talents whose only wish is to see their faces on TV or in huge billboards all over EDSA.

On the other hand, we can’t blame advertisers because it adds global appeal to the brand they’re endorsing. To be blunt about it, those are the types that sell a certain product.

One pretty gal who’s slowly carving a name in the fashion scene is Grace Edangal. This half-Pinay, half-German girl has appeared in some television advertisements particularly the “My Juizz” commercial. She was also seen in the Globe print Ad and the Sundance fashion show held at Victory Mall last May.

Her lovely face has graced the pages of Woman Today magazine’s special beauty issue. Standing at 5’7, her extra-ordinary beauty could definitely launch a thousand products in a manner of speaking.

FEATURED MODEL - JULES SY

2008-11-25T21:26:00.000-08:00

JULES SY
Photographers’ Delight

He may not have the most comely face on earth but he definitely has the “it” when it comes to modeling.

Being the youngest candidate in the 2007 Slimmer’s World modeling search, Jules Heindrich Sy has proven he’s got what it takes to be a model. This 19-year old hunk is an avowed basketball addict too. Every Sunday, you can spot him on the street court playing basketball with his chums. Billiards is another thing that catches his fancy.

A 2nd year Business Management student at San Sebastian College, Jules’ ultimate goal is to finish his course with flying colors. The eldest son of business-minded couple Edgardo and Teresita Sy, his ambition is to have a stable job in the future. He has done quite a number of modeling projects too.

Last May, he was one of the ramp models featured in the store opening of Fashion Exchange outlet in Alabang. He has appeared in the Globe print ad, Mario de Boro fashion show in Trinoma and Coca Cola event along with other good-looking models. Likewise, Jules is a favorite of amateur shutterbugs due to his boyish aura and “to-die-for” body.

He keeps himself fit by swimming regularly and taking natural food supplements to wash away toxins in his body.
* * *

FEATURED MODEL

2008-11-25T21:19:00.000-08:00

KERWIN CABALLERO
Cerebral Guy

His boyish charm can be perceived as naïve but he’s very clever in person. Living by himself in the big city, Kerwin Caballero’s sunny disposition has won him lots of chums in and out of modeling circuit.

Kerwin is the kind of person that you can lean on. In fact, most of his friends seek solace of advice from him. Be it matters of heart or otherwise, he has a way of cheering them up in the most benign way. What annoys him most, however, are backbiters and people with shady attitude.

Mind you, they are aplenty in fashion industry.

In ramp shows or photo shoots, he easily blends with other models due to his likeable demeanor, “One of the reasons why I like modeling is to gain more friends. Since I’m just new in this business, the more I should be friendly with everyone. Also the perks and huge talent fees that go with it, hehe,” he reveals.

A 3rd year Architecture student at Technological Institute of the Philippines, Kerwin plans to take further studies abroad, “Upon completion of my course, I want to work in the US and apply what I’ve learned there. I also want to save more money and put up my own company to help jobless Filipinos,” says future philanthropist.

In the recently-concluded Hair Asia’s “18th National Open Championship”, Kerwin was adjudged as grand champion (Model Category). In Sundance’ 8th anniversary celebration held at Le Pavilion, he was one of the featured ramp models and grand finalist at Eye Catchers’ Model Search Season 1.

So far, he has done several modeling projects and joining show business might be his next target.

FEATURED MODEL

2008-11-25T21:10:00.000-08:00

JODY MICHELLE YU
Eye-catching lass

A nineteen-year old stunner from Queen City of the South is trying her luck in Manila's fashion scene. Jody Michelle Yu, a half-Spanish half-Chinese girl has dreamt of being a top model someday. And the realization of that dream is not far-fetched due to countless opportunities waiting for her in the city.

Jody has joined quite a number of beauty pageants in her hometown and always emerged victorious. One of the most-sought after ramp models in Cebu, Jody has done hosting stints for Alaska event and other product launches.

For her, modeling isn’t all about fame and glory, "My being a model helped a lot in terms of molding myself as a person. Its more of like having fun, about handling myself in a right manner and learning from every experience along the way," Jody states matter-of-factly.

Aside from modeling, her favorite pastime is hanging out with members of The Story Circle. It’s a group of wonderful magicians, mentalists, and card manipulators who have dedicated their time and effort to entertaining people.

“For several months, I have been practicing card magic and just like modeling, it removes stress after a long day. The best part is, it entertains and amazes a lot of people. I feel like I was born to entertain, and I believe that through TSC, I could instill in their minds that nothing is impossible if you just keep on trying. TSC is like a family to me, and I'm proud to be part of the organization,” explains Jody.

This independent-minded girl is a film buff too. She can finish several DVD movies in one sitting, “I usually download movies from the net. I love watching comedy, horror and action flicks. Actually, anything that interests me,” she says.

Welcome to my blog!

2008-11-25T21:03:00.000-08:00

Hi guys! welcome to my very first blog...i have been wanting to create one but due to my work, i can't seem to start...anyway, just check it out and i'll be updating you once in a while about my life...enjoy reading...!